Joenelvy Ferreras — MY TURN Episode 2 | Burton

Chill NYC Program Coordinator Joenelvy Ferreras grew up in the Bronx. Always looking over his shoulder, skipping class, and getting into trouble. When a high school teacher asked if he wanted to shred—he had no idea how much his life was about to change. In this episode, Joenelvy sits down with his good friend Jon Gonzales to talk about the effect snowboarding had on his character and his drive to help other inner-city kids get a chance at a new life through the sport. 00:00 Learning to Ride — Intro From Cutting Class to Shredding Finding His Crew 15:20 Finding Burton — Shredding with Jake Burton Thoughts on Leadership 24:36 A Mountain in NYC — Diversity in Snowboarding 80 Days on the Snow 36:36 Snowboarding in the City — Bringing the Homies to the Mountain Finding Joy Nature 44:56 The Future of Snowboarding — Making Snowboarding More Accessible Chill.org About MY TURN: You can tell a lot about a rider by the way they turn. Every one is a unique expression. The tracks we leave behind tell a story, saying, “This is how I do it.” But when we ride, we’re not always on a board, and our turns take many forms. MY TURN gives people from Burton’s community a blank canvas to take their turn, make their mark, and tell their story. About Burton: In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®. Subscribe to Burton's YouTube youtube.com. Like us on Facebook facebook.com Follow us on Instagram instagram.com Follow us on Twitter twitter.com Pin us on Pinterest pinterest.com #snowboarding #MyTurn