Creating Custom Gear with Adaptive Rider Holly Palmer | Burton x Microsoft

Adaptive riding is the front line of snowboard progression. Riders like Holly Palmer are showing us that with the right support we can overcome any obstacle and share the feeling of standing sideways with everyone. Our adaptive product team has worked with Microsoft tech to collaborate with Holly and design a custom setup that will allow her to expand her riding and finally get on snow in her home country. About Burton In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®. Subscribe to Burton's YouTube youtube.com. Like us on Facebook facebook.com Follow us on Instagram instagram.com Follow us on Twitter twitter.com Pin us on Pinterest pinterest.com #snowboarding #adaptive #microsoft